TrustedCare – Kristen Cramer

TrustedCare is a nationwide platform that helps parents find daycare centers and childcare providers near them.

As part of my work for Liaison, Inc., TrustedCare’s parent company, I handled the content strategy, copywriting, and content management for the platform from its initial launch onward.

Goals: Build the brand into a trusted authority in the childcare space, increase customer conversion rates, and increase childcare provider sign-ups for the company’s daycare management software (SaaS).

Challenges: TrustedCare has two distinct customer bases (parents and childcare providers), and our conversion goals for the two differed, requiring different content strategies and unique copy approaches.

My tasks

Develop and successfully execute a comprehensive content strategy.
Plan and manage the editorial calendar and workflow.
Manage a team of writers and editors.
Write website articles and other copy, and edit content written by other writers.
Monitor performance data and optimize our content for SEO and AI/GEO.

Outcomes

Organic traffic reached 50,000+ visitors per month in the first year, with no paid ads.
Thousands of childcare providers joined the platform in the first year, with more new providers joining at an increasing rate.
Thousands of families used the platform each month to find reputable, vetted childcare providers.

Daycare teacher and children at a childcare center

Copywriting samples

I wrote 40 articles for TrustedCare and edited more than 250 articles written by other writers on the team. The articles below represent a small sample of that content. Each article required in-depth research, SEO and GEO strategy, and extensive cost data gathering.