Momentum Chocolate

Momentum Chocolate is a new brand of deliciously smooth dark chocolate infused with caffeine. (The most delicious way to beat the afternoon slump!)

My tasks:

• Develop a distinct brand voice.
• Create a content strategy and product launch campaign featuring Facebook ads and E-commerce product pages.
• Write the copy for each piece of the campaign.

Challenges: Carefully balance the perception of chocolate as an indulgence versus a health and performance booster; differentiate the product in a crowded functional food market.

Market research & brand strategy

My process included extensive competitive analysis, target audience research and interviews, SEO research, and health regulatory compliance research.