I created the marketing copy for the Infinity Program, a downloadable audio product designed for wellness and personal growth. I wrote the long-form copy for the website in a conversational tone with human readers foremost in mind while also employing search engine optimization (SEO) techniques to improve the site’s visibility in search results. The new copy was a success and the product ultimately became the company’s bestselling item.
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Skills used: Copywriting, Editing, SEO
Tools used: Microsoft Word