Below is a letter of recommendation from Tom Grupa, the founder of and CEO of Liaison, Inc. (parent company of HomeGuide, Vety, TrustedCare, and several other brands):
Dear Hiring Manager,
It is my sincere pleasure to recommend Kristen Cramer for any content leadership or management role she pursues. I had the privilege of working closely with Kristen over several years, and I can say without reservation that she is one of the most capable, driven, and talented professionals I have had the pleasure of working with.
Kristen was instrumental in building our content operation from the ground up. She took full ownership of the process — recruiting, interviewing, hiring, and then managing an entire content production team that generated millions of unique visitors per month and millions of dollars in annual revenue. The scale and quality of what she built was extraordinary, and none of it would have been possible without her leadership.
What set Kristen apart was her rare combination of hands-on work ethic and natural management instincts. She never shied away from rolling up her sleeves, yet she had an innate ability to develop and motivate the people around her. Under her guidance, our team produced what I genuinely believe was the best home services content in the industry — content so authoritative that Google itself expressed interest in licensing it. We were consistently outranking billion-dollar competitors in organic search, a testament to the quality standards Kristen set and upheld.
Kristen is a strategic thinker who also executes with precision. She brings energy, professionalism, and a collaborative spirit to everything she does. Any organization would be fortunate to have her on their team.
I recommend Kristen without reservation and am confident she will bring the same excellence and impact to her next role. Please feel free to reach out to me directly if I can provide any additional information.
Sincerely,
Tom Grupa
Founder & CEO, Liaison, Inc.